The nature of human is discovery. The human part of your customer may love to hear the story behind your store. An interesting and attractive store may have a storyline, the past, the present and the future. A company who has all these 3 stages will be a strong, on-going and trustful company. HAMAARIDUKAAN.COM did a very great job in telling their story to engage people and increase their E-commerce conversion rate. They review what the founders did before they started the company and what paths led them to where they are now. Then, what is currently happening with the company – which the customers certainly want to know HAMAARIDUKAAN.COM also tells the customer about the products you sell and how others have responded to them. Finally, customers will be given some hint as to where the company is headed.